What is step and repeat?

A step and repeat is a commonly used display backdrop for events like red carpet events, press conferences, and trade shows. The backdrop consists of repeating logos or images, typically arranged in a diagonal or diamond pattern. These images are printed onto a vinyl or fabric material and suspended on a frame.

The term "step and repeat" originates from the traditional printing process, where a single image or design was repeatedly printed onto a sheet of paper. The paper was then moved in a step-by-step fashion to repeat the image.

In an event setting, the step and repeat serves as a branded backdrop for photo opportunities, press coverage, and other media engagements. The repetitive nature of the design allows it to be easily recognized and associated with the event or brand.